Charcoal: Whitens teeth, is non abrasive to enamel and absorbs toxins (Charcoal can stain clothes).
Coconut oil: Antibacterial.
Cloves: Re-mineralize enamel and add a peppermint taste.
Betonite clay: Superpourus similar to charcoal, betonite clay is also abrasive to break up food but not abrasive enough
to harm enamel.